I have a three year old, Sam. No, don't go looking at the headline here and think that condoms or the lack of condoms are in any way related to the fact that I have a three, almost four, year old. Don't get all horrified yet. That'll come. I promise.
He is a smart kid. You think I'm just saying it? I don't really need to. I have evidence. Notebooks full of evidence of his brilliance. He carries notebooks and crayons with him everywhere he goes. The other day I opened one up and found it full of shapes and the words that go with their shapes. Triangles, circles, and squares. And, toward the back I found a hexagon and a trapezoid. The words were not quite there, but the shapes were perfect. I said brilliant, right? Well, maybe not completely. I say this only because his favorite show is Yo Gabba Gabba on Nick Jr. I know! Cringe right?
I can't say that I hate it all that much. They get some good guests on that show. Jack Black is our all time favorite. But, the characters on the show are nuts. They often show the whole family of one of the characters, Muno. The first time I saw him I thought he looked a little weird. Then, I saw his cousin, Gooble and it clicked. Condoms. They look like condoms with arms. Don't believe me. Fine, see for yourself while the Roots serenade you.
They've got a whole multi-pack, multi-color thing going on there.
Then today I remembered the name on a box of condoms I saw on one of my favorite creative websites not too long ago. Yes, I had condoms on the brain. But, not because I am particularly fond of them. Not so much. I have a thing for great branding. I have a thing for their branding. I found them. Sir Richards Condom Company. I mean, look at this. How can you not love it?
Want to know the best part about this company and their brand? For every condom purchased, a condom is given to someone in need. I love the Toms shoe model. This is a brand I can follow. Not only did they not skimp on their brand, but they made it an important part of the overall story. This is brilliant marketing. It is a brand I'll follow. It's a brand I'll purchase. What a brilliant idea!
He is a smart kid. You think I'm just saying it? I don't really need to. I have evidence. Notebooks full of evidence of his brilliance. He carries notebooks and crayons with him everywhere he goes. The other day I opened one up and found it full of shapes and the words that go with their shapes. Triangles, circles, and squares. And, toward the back I found a hexagon and a trapezoid. The words were not quite there, but the shapes were perfect. I said brilliant, right? Well, maybe not completely. I say this only because his favorite show is Yo Gabba Gabba on Nick Jr. I know! Cringe right?
I can't say that I hate it all that much. They get some good guests on that show. Jack Black is our all time favorite. But, the characters on the show are nuts. They often show the whole family of one of the characters, Muno. The first time I saw him I thought he looked a little weird. Then, I saw his cousin, Gooble and it clicked. Condoms. They look like condoms with arms. Don't believe me. Fine, see for yourself while the Roots serenade you.
They've got a whole multi-pack, multi-color thing going on there.
Then today I remembered the name on a box of condoms I saw on one of my favorite creative websites not too long ago. Yes, I had condoms on the brain. But, not because I am particularly fond of them. Not so much. I have a thing for great branding. I have a thing for their branding. I found them. Sir Richards Condom Company. I mean, look at this. How can you not love it?Want to know the best part about this company and their brand? For every condom purchased, a condom is given to someone in need. I love the Toms shoe model. This is a brand I can follow. Not only did they not skimp on their brand, but they made it an important part of the overall story. This is brilliant marketing. It is a brand I'll follow. It's a brand I'll purchase. What a brilliant idea!
Yo Gabba Gabba teaches my Sam good things every day. Even with a giant condom in the cast. He loves them and I love that he can recognize songs by the Killers because he saw them on YGG. It's not a parallel, by any means, but Sir Richards Condom Company is doing something equally important. Giving back is important. Giving, just giving, is important. More companies, scratch that, ALL companies should find ways to give more.
Buy some condoms. Like, maybe the pleasure dots ones in pink. Get lucky. Give back.
Xs,
W
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