I'm a packaging junkie. You are too right? You should be. Lovely Package is the first site I visit every day. I spend a huge amount of time each week thinking about, writing about, teaching about and pouring over brands, their products, their identities, and how those brands are taken to market. Packaging is fun and can be the difference between average and outstanding for a brand. Not every brand can move the market and cause a stir. Many will not. Honestly, most will not. But the lucky few will get the double-take and they will move the needle just enough to change things.
Like this....
HOXTON STREET MONSTER SUPPLIES
Fantastic right? Keep going.
It gets better. Here, in this shop that Roald Dahl would possibly wet himself to see, one can purchase things like Human Snot, Organ Marmalade, Fresh Nail Clippings, and Pickled Eyeballs.
This is the store all little boys dream of. Forget toys and candy. This is the stuff of their fairy tales. And, when they are done shopping, they can write and create and dream up those fairy tales by wandering down a secret passage in to the Ministry of Stories.
I want to go. I want to write and create with them. I want to hear their stories.
I work at an agency. I teach a branding course at a major university. And, I do a shit ton of freelance work for big brands all the time. And, I often wonder why some of these big brands don't pull the plug on half the shit they put out there and do something amazing with their resources. There is so much money spent on stupid campaigns all the time. The kind that don't net returns, improve market share, increase awareness, or anything of real value. So much that doesn't contribute to good things. But this one does. It's a keeper.
I love that one of our own, an agency, built this. This is genius. And, I marvel at their creativity, passion, and the fun happy smiles and the STORIES that they will help create.
It is so f-ing badass... I'm taking my kids to London. You coming?
To get the full details on Hoxton Street Monster Supplies visit the company behind the magic. We Made This Ltd.
Like this....
HOXTON STREET MONSTER SUPPLIES
Fantastic right? Keep going.
This is the store all little boys dream of. Forget toys and candy. This is the stuff of their fairy tales. And, when they are done shopping, they can write and create and dream up those fairy tales by wandering down a secret passage in to the Ministry of Stories.
I want to go. I want to write and create with them. I want to hear their stories.
I work at an agency. I teach a branding course at a major university. And, I do a shit ton of freelance work for big brands all the time. And, I often wonder why some of these big brands don't pull the plug on half the shit they put out there and do something amazing with their resources. There is so much money spent on stupid campaigns all the time. The kind that don't net returns, improve market share, increase awareness, or anything of real value. So much that doesn't contribute to good things. But this one does. It's a keeper.
I love that one of our own, an agency, built this. This is genius. And, I marvel at their creativity, passion, and the fun happy smiles and the STORIES that they will help create.
It is so f-ing badass... I'm taking my kids to London. You coming?
To get the full details on Hoxton Street Monster Supplies visit the company behind the magic. We Made This Ltd.
2 comments:
A real life BFG experience? SO IN.
My kids would die. Swoon. Melt.
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