Yesterday was a banner day. Not because it was a Monday. They suck balls mostly. But, because I finally got the details on the bigass award my brand just got. Yes, I refer to it as my brand. No, it was not really the brand. It was the packaging that we (this frickin amazing team I got to work with) whipped up together in record time.
The last ten months have been a massive labor of not so much love. We were more like brand bodyguards. People like to break brands. It's a big trend around these parts. It's like the thing to do. All these idiotic men running even more idiotic companies that deliver idiotic products to a generally unsuspecting public... they like to break their brands. I've watched them make big brand messes and then had to go in and fix it later for twice as much as it cost them to break it. I like that part, until I remember that I live and work here and more than half of these cheapass bitches (the men are the bitches) will drag out the payment for six or eight months because they are too busy spending the money that they do have trying to sell their products in Iceland where the economy just flushed itself right down the toilet or in places like Vietnam where the median annual income is less than the pair of shoes I bought on sale at Nordstrom last week.
Today, though, I'm not sweating all the bad business drama. Instead I'm celebrating an amazing accomplishment for my creative team. We were awarded best packaging by ID Magazine. A little perspective - last year Coke and Johnson & Johnson were two of the winners in this category. It's rare that a little player with a little budget gets a nod. This was a full blown miracle given the circumstances we've endured the last ten months or so.
Want to know the kicker in all of this? The company, that will remain unnamed for now, is discontinuing this very set of packaging because they are spending too much on it. The reason that they are spending too much on it is that they are ordering very small quantities. A little planning ahead is a foreign concept to them. So, not only have they not done any forecasting EVER, but they order days before they need something, pay huge rush charges, and are constantly out of stock. So, this beautiful, award winning packaging has seen it's final days and when this award is run in the magazine later and featured on their website later this year, the customers of said company will scratch their heads and wonder why they're getting this shitty shrink wrap. It's a sad thing. But, the award is still kickass!
Here's a question for you? First I'll set it up. A couple of weeks ago one of the guys from said company announced my medical condition to a several hundred people at an event where they were celebrating the official launch of the company. I was not present and questions about my attendance were plentiful. So, he chose to share that I have been very ill with all of these people to explain why I wasn't there. Is it crazy that I wanted to have a little cage match with him when I heard what he'd done? I'm scrappy. He's way taller and stronger, but I'd just kick him where it counts and be done with it. Where and when is this kind of shit OK?
I explained how I felt, but without violence. So, perhaps I was a smidge of a candyass there, but the award trumps the lack of a smackdown. So, I'm all good today.
The last ten months have been a massive labor of not so much love. We were more like brand bodyguards. People like to break brands. It's a big trend around these parts. It's like the thing to do. All these idiotic men running even more idiotic companies that deliver idiotic products to a generally unsuspecting public... they like to break their brands. I've watched them make big brand messes and then had to go in and fix it later for twice as much as it cost them to break it. I like that part, until I remember that I live and work here and more than half of these cheapass bitches (the men are the bitches) will drag out the payment for six or eight months because they are too busy spending the money that they do have trying to sell their products in Iceland where the economy just flushed itself right down the toilet or in places like Vietnam where the median annual income is less than the pair of shoes I bought on sale at Nordstrom last week.
Today, though, I'm not sweating all the bad business drama. Instead I'm celebrating an amazing accomplishment for my creative team. We were awarded best packaging by ID Magazine. A little perspective - last year Coke and Johnson & Johnson were two of the winners in this category. It's rare that a little player with a little budget gets a nod. This was a full blown miracle given the circumstances we've endured the last ten months or so.
Want to know the kicker in all of this? The company, that will remain unnamed for now, is discontinuing this very set of packaging because they are spending too much on it. The reason that they are spending too much on it is that they are ordering very small quantities. A little planning ahead is a foreign concept to them. So, not only have they not done any forecasting EVER, but they order days before they need something, pay huge rush charges, and are constantly out of stock. So, this beautiful, award winning packaging has seen it's final days and when this award is run in the magazine later and featured on their website later this year, the customers of said company will scratch their heads and wonder why they're getting this shitty shrink wrap. It's a sad thing. But, the award is still kickass!
Here's a question for you? First I'll set it up. A couple of weeks ago one of the guys from said company announced my medical condition to a several hundred people at an event where they were celebrating the official launch of the company. I was not present and questions about my attendance were plentiful. So, he chose to share that I have been very ill with all of these people to explain why I wasn't there. Is it crazy that I wanted to have a little cage match with him when I heard what he'd done? I'm scrappy. He's way taller and stronger, but I'd just kick him where it counts and be done with it. Where and when is this kind of shit OK?
I explained how I felt, but without violence. So, perhaps I was a smidge of a candyass there, but the award trumps the lack of a smackdown. So, I'm all good today.
1 comments:
I'm so sorry! Especially when you clearly made something amazing.
And yes, crotch-kicking is in order.
(As is a 15% markup from now on.)
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